WPWT: Wrong Place, Wrong Time

I have been monitoring the Breakfast Mistake of the Tri-Cities on WPWT 870 AM for the past two mornings, all while listening to little brother Timothy whine about the U.S. Senate republican primary candidate Bob Corker not responding to an invite to participate in an on air, three-way republican debate at the WPWT studios.

Good move, Bob.

Perhaps Corker is wanting to avoid what happened to former State Rep. Bob Patton who accepted an invite to appear as a guest on WPWT "Good Morning Tri-Cities" back in 2004 --- Patton (who was at the time being challenged for his 7th District House seat by AECC & WPWT operations manager Matthew Hill) later found that candidate Hill was airing anti-Patton political ads composed of fractured sound bites lifted from the Patton interview with WPWT. Given that the Hill crowd is serving their Gregory masters and landlords and have already stated the preference for Ed Bryant, it is not unlikely that a similar fate would also fall to Corker (or other political candidates opposed by the Gregorys and the Hills) for accepting any WPWT appearance offer.

Another reason that Corker may have declined may fall back to WPWT 870 AM share of the Northeast Tennessee regional radio audience:

Radio-Online
http://ratings.radio-online.com/cgi-dos/$rolfree.exe/arb354
#99 Johnson City-Kingsport
Spring Phase I Arbitrends (Updated: 06-08-06)
(12+ Population: 452,000) (Surveyed: Continously)

Station
Sum 05 [per cent of population]
Fall 05 [per cent of population]
Win 06 [per cent of population]
Spr P1 [per cent of population]
Format Owner

WPWT-AM
Sum 05 0.7
Fall 05 N/A
Win 06 0.5
Spr P1 0.5
News/Talk
Information Communications Corp.
(12+ Population: 449,800) x (.005) =
2,249 Average Quarter-Hour Persons (AQH Persons)

WFHG-FM
Sum 05 2.4
Fall 05 2.0
Win 06 2.4
Spr P1 2.0
News/Talk
Bristol Broadcasting

WFHG-AM
Sum 05 0.6
Fall 05 0.5
Win 06 0.5
Spr P1 0.5
News/Talk
Bristol Broadcasting

WJCW-AM
Sum 05 2.4
Fall 05 2.4
Win 06 2.6
Spr P1 2.2
News/Sports
Citadel Communications

WKPT-AM
Sum 05 0.9
Fall 05 1.3
Win 06 1.2
Spr P1 0.7
Nostalgia Glenwood Communications
The WKPT Radio Network AM 1400, 1490, 1590
[WKPT plays some rather nice "elevator music" and still smokes WPWT.]

Totals are Persons 12+, Monday-Sunday, 6am-midnight, quarter-hour
shares for the metro survey area.

Radio Ratings - Arbitron Terminology
http://ratings.radio-online.com/arbterm.htm

Average Quarter-Hour Persons (AQH Persons)
The average number of persons listening to a particular station for at least five minutes during a 15-minute period.

Average Quarter-Hour Rating (AQH Rating)
The AQH Persons estimate expressed as a percentage of the population being measured. This estimate is printed for the MSA and DMA. It can also be computed for the TSA.

[AQH Persons / Population] x 100 = AQH Rating (%)

Cume Persons
The total number of different persons who tune to a radio station during the course of a daypart for at least five minutes.

Cume Rating
The Cume Persons audience expressed as a percentage of all persons estimated to be in the specified demographic group.

[Cume Persons / Population] x 100 = Cume Rating (%)

Rating (AQH or Cume)
The audience expressed as a percentage of the total population.

[Listeners / Population] x 100 = Rating (%)

Share
The percentage of those listening to radio in the Metro who are listening to a particular radio station.

[AQH Persons to a Station / AQH Persons to All Stations] x 100 = Share (%)

Save your campaign money while you are at it, Corker...